Once in a generation evolution of the Shell Brand
Strategic co-leadership in stepping up the Shell Brand Identity to synchronise with the acceleration of Shell’s “Powering Progress” journey.
Kaori M. Ojeda
Delivering Global Strategic Design and Creative Leadership at the forefront of the energy transition
Spearheading the delivery of creative strategy, integrated campaigns, corporate communications, and marketing content for Shell with an annual delivery over a thousand multi-channel assignments worth +/- for a budget of $35 million.
A key contributor to the growth of Brand – Creative Solutions, fostering learner mindsets across a global Design team and a portfolio of international creative agencies. Successfully established the Production Hub for the Americas, launched the Global Design Hub for Shell.
I was core lead in the full life cycle delivery of Shell Brand Expression evolution (2010 and 2023) bringing my expertise of creative strategy, design thinking, effective visualisation and art direction for the articulation of design philosophy into group-wide standards.
My stories by others
When have you seen me at my best? I asked this question because I value relationships and my stakeholders’ points of view.
Energising Oman
Capacity building through revitalization of the Omani Joint Venture’s brand strategy.
Photography to visual storytelling
Developed world-class in-house Photography team in strategic partnership with Getty Images to tell stories that deserve to be told and reflect our belief that the answers to tomorrow’s energy challenges lie in the power of people’s ingenuity.
Building new lives in Kazakhstan
Gulsam and Svetlana’s stories. Business Partner Social Performance.
Helping launch the largest investment in Canadian history
Strengthening trust in Shell and partners in delivering the $40B LNG Canada project, whilst aligning brand and communications with energy transition themes.
Setup and Launch of Internal Design Agency (“Global Design Hub”)
High performing creative platform to support company’s reputation and brand consistency.